The Medium is the Massage

As the title of Marshall McLuhan and Quentin Fiore's book, The Medium is the Massage, the type of medium is in of itself the message. "The medium, or process, of our time...is reshaping and reconstructing patterns of social interdependence and every aspect of our personal life." In other words, depending on the type of medium, how we perceive the content, or message, being shown from the medium is being influenced.

Here are excerpts from the book:

With these excerpts in mind, scroll to see what was made from it.